The goal is to compel the viewer to buy something. The design should be simple, elegant, and fluid. The text is focused on one goal: to buy something. The sales page is the first page visitors see when they click on your ad link or banner. They are not sent to the home page first. Why?… Continue reading 3 Steps to Designing a Compelling Sales Page
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7 Step Strategy for a Compelling Sales Page
1. Compelling Target What is your best and main Unique Selling Proposition (USP)? This will target your viewers. All other offers for viewers are subset and supportive. Identify the target audience that is best matched to your USP. 2. Compelling Narrative Identify the pain points. What are client’s greatest struggles, biggest problems and worries.… Continue reading 7 Step Strategy for a Compelling Sales Page