4 insights from web user behavior research

Design your web based on user behavior research to design well. Your target audience may not be like you. Users are impatient and desire instant gratification. Users scan. Design with scannable layout (headings, categories, bullet lists, images, etc.) that fits eye...

13 golden rules for website designing

What is the action goal you desire from users visiting your web site? You have 10 seconds or less to make a good first impression. Answer user questions quickly and intuitively. Krug’s first law of usability, the web-page should be obvious and self-explanatory. Who...

From information to action

Websites for information are valuable. They inform folks about life and death issues as well as not so drastic issues. But websites for information are not designed to get a response from visitors viewing their sites. And more than likely, such websites have no...

3 Steps to Driving Traffic From Social Media

Just finished reading Neil Patel’s excellent article: Stop Guessing: Here’s a Social Media Strategy That Works. Below are my take away thoughts.   Understanding your Traffic Use Alexa and Google Adwords to study traffic demographics of popular sites that offer...

3 Steps to Designing a Compelling Sales Page

The goal is to compel the viewer to buy something. The design should be simple, elegant, and fluid. The text is focused on one goal: to buy something.   The sales page is the first page visitors see when they click on your ad link or banner. They are not sent to...