An ocean of resources

4 insights from web user behavior research

Design your web based on user behavior research to design well. Your target audience may not be like you.

  1. Users are impatient and desire instant gratification.
  2. Users scan. Design with scannable layout (headings, categories, bullet lists, images, etc.) that fits eye sight trail.
  3. Users expend enough effort to satisfice. Design for minimal information and layout to accomplish user goal with minimum effort. Nothing more and nothing less.
  4. Users do not want to be challenged. Frictionless experience does not require thinking about how to use the website. Optimize design to be intuitive and familiar according to user behavior.
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