- What is the action goal you desire from users visiting your web site?
- You have 10 seconds or less to make a good first impression. Answer user questions quickly and intuitively. Krug’s first law of usability, the web-page should be obvious and self-explanatory.
- Who are you serving? Be user-centric. Target-audience behavior dictates design.
- What do they want? Design to be user friendly. What are their expectations for content and quality? Research and test.
- Form should follow function. If it does not function well, it does not matter how good it looks.
- Simple is beautiful. Less is more.
- Look and feel of your web pages communicate purpose of your website. Use appropriate pictures, titles, colors, font, and layout intentionally.
- Navigation should be intuitive. A frictionless experience for the viewer is the goal.
- Use a consistent look throughout all pages of your website. Develop and use a master plan.
- Design website to be responsive to a variety of devices.
- Design website to be usable on multiple browsers.
- Check, edit, check, edit, and test, test, test, to be error-free.
- Write content to be engaging, simple, short, easy.