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13 golden rules for website designing

  1. What is the action goal you desire from users visiting your web site?
  2. You have 10 seconds or less to make a good first impression. Answer user questions quickly and intuitively. Krug’s first law of usability, the web-page should be obvious and self-explanatory.
  3. Who are you serving? Be user-centric. Target-audience behavior dictates design.
  4. What do they want? Design to be user friendly. What are their expectations for content and quality? Research and test.
  5. Form should follow function. If it does not function well, it does not matter how good it looks.
  6. Simple is beautiful. Less is more.
  7. Look and feel of your web pages communicate purpose of your website. Use appropriate pictures, titles, colors, font, and layout intentionally.
  8. Navigation should be intuitive. A frictionless experience for the viewer is the goal.
  9. Use a consistent look throughout all pages of your website. Develop and use a master plan.
  10. Design website to be responsive to a variety of devices.
  11. Design website to be usable on multiple browsers.
  12. Check, edit, check, edit, and test, test, test, to be error-free.
  13. Write content to be engaging, simple, short, easy.

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